TEST 167Cambridge IELTS Trainer 2 · Questions 21–26Market ResearchChoose TWO letters A-E.Questions 21 and 2221–22According to the students, what are the TWO most important benefits of market research?ASelecting the best advertisingBReducing the levels of risksCBuilding confidence among employeesDSaving money in the long runEIdentifying new opportunitiesChoose 2 — 2 to go.Questions 23 and 2423–24Which do the students agree are TWO valid criticisms of market research?AIt does not reveal any new information.BIts benefits are hard to measure.CIt takes too much time to carry out.DIt makes use of too much specialist language.EIts findings are sometimes wrong.Choose 2 — 2 to go.Questions 25 and 2625–26The students are surprised by the success of which TWO sources of information.Aface-to-face communicationBofficial government statisticsCthe media and social mediaDonline surveys of public opinionEfilming customers as they shopChoose 2 — 2 to go.