TEST 245Cambridge IELTS 12 · Questions 31–40Four Business ValuesComplete the notes below.Write NO MORE THAN TWO WORDS for each answer.Four business valuesMany business values can result in 31 .Senior managers need to understand and deal with the potential 32 that may result.CollaborationDuring a training course, the speaker was in a team that had to build a 33 .Other teams experienced 34 from trying to collaborate.The speaker's team won because they reduced collaboration.Sales of a 35 were poor because of collaboration.IndustriousnessHard work may be a bad use of various company 36 .The word ‘lazy’ in this context refers to people who avoid doing tasks that are 37 .CreativityAn advertising campaign for a 38 was memorable but failed to boost sales.Creativity should be used as a response to a particular 39 .ExcellenceAccording to one study, on average, pioneers had a 40 that was far higher than that of followers.Companies that always aim at excellence may miss opportunities. .